2 years ago The Backroad Babe didn’t exist.. now it’s my whole identity. It’s crazy how quickly things can change.
Growing up, I was raised on 10 acres with horses. My dad had done rodeo, our house was decorated western, but the area I lived in was very..not western. It was your typical small town planted in Central PA. If you asked me where I was from, the answer was “10 minutes outside of Hershey” because everyone knows where that is.
Even though my parents were into it, I had no interest in being anything close to a “cowgirl”. All I wanted to do was play sports. So for the next 16 years, that’s what I did. I made it all the way to being a 3-sport collegiate athlete in a small Christian school right outside of Philadelphia (basketball, soccer, and tennis if you were wondering).
Once I graduated, I was over the city life and all I wanted to do was go back home. I realized very quickly when I went to school that I was and will always be a small town girl. When I came home, something changed in my style. I started experimenting with aztec patterns, turquoise jewelry, and cowgirl boots.
A few months later, I got TikTok. I started posting and people would ask where I got my outfits. As more people commented and followed, I grew more confidence to step outside my own boundaries in fashion. Just a few short months later, I was sitting at Cowtown Rodeo in New Jersey with my parents where I was decked out in western fashion. I was surrounded by so many girls that dressed exactly the way I wanted to.
That night, I got the idea that I wanted to start a boutique. 2 weeks later, that boutique launched. 5 graphic tees and they all sold out. I kept investing the profits back into the business and in less than 8 months we were a 6-figure business.
Never in my wildest dreams did I think it was going to turn into what it has today but I am so dang proud and grateful! It’s been a wild ride and it has definitely not been easy but I wouldn’t change it for the world.
Did you know business owners get the same stimulation in the brain as mom’s do? Yep, this business is my literal baby (other than my pups for now).
I can’t wait to see where God takes my business, but I hope ya’ll come along for the ride.